Chief Prognosticator

TV = Internet

Web 2.0, Schweb 2.0… blah, blah, blah. Sure user generated content has dominated the current Internet, but there is something else I noticed and it involves online video. Wait, before you start thinking about YouTube, stop! Again, I’m not talking about user-generated content. No, I’m talking about the 180 degree turn in how businesses have embraced giving away their content online. From Saturday Night Live’s digital shorts to ESPN’s online video selection, media companies are giving away their wares for free on the Internet. Even CNN.com is offering free videos of their news stories. I can remember about 6 months ago, CNN.com tried to sell videos via subscription. Now they’ve totally redesigned their site to feature free video content. Amazing. Why are they doing this:

1. Capture more eyes
2. Show more Ads